These are the facts that marketers, advertising and media specialists must master before starting this Monday: Amazon makes an investment that will advance you in a field of great interest to Google and Uber; Facebook You are facing a problem with your main advertisers and it is something that seems to continue to grow; Pepsi it would be the latest large company to join the boycott against the great social res ... and more.
The development of autonomous driving cars is a desire that has a large number of companies globally, in fact it is likely to be the next big step in mobility and transportation. Amazon is one of the firms that have their sights set on it, an example of this is that it acquired Zoox, a startup founded in 2014 and which was valued at up to 3.2 billion dollars in 2018. According to reports from The Information and Financial Times, this is your biggest investment in the autonomous car industry and a strategic purchase.
Last week the 'grilled' burger firm revealed that Ellie Doty was named Burger King's new chief marketing officer for North America, a fresh vision but with experience in the industry. This is an executive who has developed part of her professional career in the restaurant sector, fast food, an example of this is that she was recently CMO of Chili's Grill and Bar. According to the available information, the new CMO of Burger King North America will take office starting this summer, becoming the first woman to assume the position in the region under the direction of global CMO Fernando Machado.
The Menlo Park company indicated that it will inform users that a link or post they are about to share on their profiles is old news. “To ensure people have the context they need to make informed decisions about what to share on Facebook, the notification screen will appear when people click the share button on articles older than 90 days, but will allow them to continue sharing if they decide. that an article is still relevant. In recent months, our internal research found that the timeliness of an article is an important context that helps people decide what to read, trust and share, ”wrote John Hegeman, Vice President, Feed and Stories.
7 thousand million dollars
More than 7 billion dollars is what Facebook has lost in capitalization value only during Friday afternoon in operations after the close, this derived from the announcements of a long list of brands that announced the suspension of their advertising in the social network; Starbucks, Coca-Cola, Unilever, The North Face, among them. Although some of them point out that it is not for joining the boycott, the truth is that they are all the context of the campaign that seeks to pressure the main advertisers to rethink their advertising spending on Facebook until it incorporates stricter moderation policies.
The giant of snacks, beverages and food is one of the companies that join this temporary 'cessation' of advertising investment on Facebook. According to a Fox Business report, PepsiCo has not yet made an official announcement, but according to people within the firm, the boycott will last until July and August. These people described the move as a "global boycott" of Facebook ad placement. If this information is confirmed, it would exacerbate the situation facing Facebook as more and more transnational companies join this pressure.
The announcement of the day
Campaign: It's what they'd want
Pura - It's what they'd want. desde FCB Inferno on Vimeo.
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